Empowerment has always been the backbone of Zahra's work. Using her her brand and platform to raise awareness and create a positive impact in society, in 2020, she turned this vision into reality as she launched her social initiative Feya Cares. 

Inspired by Zahra’s journey into business through redefining stereotypical perceptions; Feya Cares aims to tackle the issues faced by women within the professional space, such as racial and gender inequality. 10% of the profits made from the sale of each Feya Retail product will be donated to Young Women's Trust.

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During the pandemic, Zahra also launched her Feya Retail Line which features various luxury products such as teas, jams, chocolates alongside a selection of other delectable treats. Each product in this retail line carries its own unique message of empowerment and motivation, encouraging women to take a break from the ordinary and celebrate the little things that make us different. With beautifully illustrated, unique packaging, each product in the line-up aims to inspire you to escape reality, explore your imagination, and celebrate fearlessness and diversity.